Los Angeles — Est. 2019

Other agencies charge you$20K to misunderstandyour audience.We charge you $20Kto be your audience.

The strategy agency for Asian-owned brands ready to stop being a niche and start being the culture.

Let's Build Your Next Era

80+

Asian Brands Scaled

$40M+

Revenue Generated

6

Years Running

Strategy✦Design✦Culture✦Revenue✦Identity✦Launch✦Scale✦Strategy✦Design✦Culture✦Revenue✦Identity✦Launch✦Scale✦Strategy✦Design✦Culture✦Revenue✦Identity✦Launch✦Scale✦Strategy✦Design✦Culture✦Revenue✦Identity✦Launch✦Scale✦
Hypebeast—Eater—Forbes Asia—Adweek—Vogue Business—The Cut—Hypebeast—Eater—Forbes Asia—Adweek—Vogue Business—The Cut—Hypebeast—Eater—Forbes Asia—Adweek—Vogue Business—The Cut—Hypebeast—Eater—Forbes Asia—Adweek—Vogue Business—The Cut—

Brands Who Trusted Signal to Carry the Culture

Bobaology
Yun Skincare
Lucky Peach Goods
Mochi Club
Jade Beauty
Wok & Roll
Pearl River
Sunli Studio
Tanghulu Co.

(Selected Work)

We don't just tell the story.
We print money with it.

Hover each case study to open the red envelope — real numbers, real brands, real culture.

Boba tea with branded cup sleeve featuring modern Asian typography
Beverage ChainHover to reveal ✦

🧋 Boba Chain → Franchise Brand

Bobaology

Third location, no cohesive brand identity. Customers loved the product but couldn't describe the vibe.

Bobaology — Results

Full rebrand + franchise kit

+312%

Franchise Inquiries

$1.8M

New Location Revenue

4.2M

TikTok Views (launch week)

“They were us. That's why it worked.”

K-beauty skincare products arranged in flat lay with jade green and gold palette
K-Beauty DTCHover to reveal ✦

✨ K-Beauty Formula → Cult DTC Brand

Jade Beauty

Product was genuinely excellent — K-beauty formulas, family recipe. But the brand read "import" not "icon."

Jade Beauty — Results

Brand story + DTC campaign architecture

4.7×

ROAS on Meta Ads

+220%

Email Revenue (90 days)

$680K

Revenue in Q1 Post-Launch

“They were us. That's why it worked.”

Asian snack and pantry goods with clean modern packaging on grocery shelf
Asian CPGHover to reveal ✦

🍑 Ethnic Aisle → Whole Foods Main Floor

Lucky Peach Goods

Kept getting placed on the "ethnic aisle." Retailer buyers saw novelty; customers saw something deeper.

Lucky Peach Goods — Results

Retail-ready brand positioning + packaging

12

Whole Foods Locations

+180%

Sell-Through Rate

$2.4M

Retail Revenue (Year 1)

“They were us. That's why it worked.”

Let's Build Your Next Era

(What We Make)

The Menu

Pull open each section like a paper menu — find what fits your era.

Let's Build Your Next Era

(Founder Conversations)

The DMs that
changed the brand.

ML

Mei Lin

Founder, Jade Beauty

iMessage
M
We've worked with two agencies before. Both wanted to 'make us more universal.' That was code for erasing us.

9:14 AM

Yeah. We've heard that before. What if instead of erasing the Korean grandmother's recipe, we made it the whole brand story?

9:16 AM

S
M
That's exactly what we wanted to hear. You had me at 4.7x ROAS.

9:18 AM

That's just what happens when the brief is written by someone who grew up on those products too. 🍵

9:19 AM

S
KH

Kevin Huang

CEO, Bobaology

iMessage
K
Three locations, no brand that travels. Every outpost just kind of did its own thing. Felt like three different businesses.

2:03 PM

Okay but here's the thing — the soul is there. We just need to make it legible at scale. What does the fourth location look like in your head?

2:06 PM

S
K
Franchise. Nationwide. Boba the way we grew up with it, not the mall version.

2:08 PM

That's the brief. 312% more franchise inquiries later, I think we nailed it. 🧋

2:09 PM

S
PN

Priya Nair

Founder, Lucky Peach Goods

iMessage
P
My buyer at Target literally said 'this is great for the ethnic aisle.' I wanted to walk out of that meeting.

11:22 AM

That comment tells us everything we need to know about your current positioning — and how to blow past it. How do you feel about Whole Foods main floor?

11:25 AM

S
P
Is that actually possible for us?

11:26 AM

12 locations, $2.4M Year 1. It's not just possible. It's the only version of this story worth telling. 🍑

11:28 AM

S

Ready to stop being a niche?

Let's BuildYour Next Era.

One strategy call. No pitch deck fluff. Just a real conversation about where your brand is, where it deserves to be, and how we get there together.

Book Your Strategy Call

Free 30-min call · No commitment

80+

Asian brands scaled

$40M+

Revenue generated

100%

Founder-led team